Let customers log in with their Google account — the button they already trust and use every day. No forms, no verification emails, no friction between them and your service.
TowingIreland uses Google Sign-In so customers can submit a tow request and then return later to view the competing quotes they've received — without remembering any passwords. Their session persists across visits using their Google account as the key.
If your customers book more than once, check order history, manage appointments, or access exclusive content — Google Sign-In removes the biggest barrier to them doing it.
Google handles all the authentication — your site never stores passwords. Industry-grade security with zero maintenance on your end.
On Android especially, Google Sign-In is a single tap — no keyboard, no typing. Conversion rate for returning users goes through the floor when you remove the login barrier.
One-tap Google Sign-In added to any new or existing site. Setup takes less than a day.